More and more businesses are using Twitter instead of traditional advertising mediums because it is quick, cheap and much more flexible to use. You can be up and running in no time at all.
However, you need to make sure you create the right impression from the start. At the time of writing there are over 10 million Twitter users on the UK alone making it the largest and most important professional networking site.
What Is Twitter?
The official description is that it is a ‘microblogging’ site. It is ‘micro’ because all posts have to fit within the required 140 character parameter making it quick, exciting and easy to get your message out there. Small businesses are using it to ‘Tweet’ information about their companies, their products, their staff, in fact anything of interest to their ‘followers’.
Celebrities in particular love Twitter and they really brought it to the public’s attention early on. However, it is also favoured by charities and businesses because it enables the users to reach a worldwide audience at the click of a few keys. With the proliferation of smart phones, it is even easier now for you to keep in touch with your customers and up to date with other individuals and businesses. An estimated 50 million people follow brands on Twitter and 66% of Tweets are commercial or of a sales nature.
What To Do To Start with Twitter
You need to start by putting a well thought out Twitter Strategy together, your Twitter profile should carry the same branding as your website and all your communication for a uniform and professional look. You need to plan your content using all the best practice strategies and execute your plan with precision.
The benefits of having a fully optimised Twitter presence are plentiful. For a start you can expect to receive more sales as a result of displaying your website information as links in your Tweets and also greater brand and online visibility which will lead to a wider customer or client base.
Just start but be careful because some business owners with little experience have done more damage than good. First of all you need a full branded Twitter page so that when visitors land on your page, they know exactly who you are and what you do. You also need to learn how to navigate the social network, build up followers quickly, maintain your numbers and tweet content that is interesting as well as promotional which can be difficult to keep up with.
For newcomers to the Twitter game, one of the best ideas is to hire an online marketing specialist to guide you through the process and take on some of the more complicated aspects. A qualified expert can help you to increase your follower numbers and convert those numbers into sales. For many business owners, putting your Twitter profile in the hands of a marketing specialist can save you both time and money.
If you would like to discuss your Twitter needs, contact us today on 07534 649467 or fill out the contact form in the navigation tab. We can put a Twitter strategy together for your business, completely brand your Twitter profile, help you to build up a following and ultimately make more sales of your products and services.