The best way to market your website is by providing the absolute best, most original and useful content to your audience. If your website has been set up properly, it should be very relevant to the people looking for your products and services. You will benefit from everything that Google has to offer if you do as people will find you when they are searching for products and services like yours. They will share information on your site with family and friends and help you to build up a very nice following of regular visitors to your site. This will result in more business for you.
By providing free, interesting and original content to your readers, you will undoubtedly attract new visitors to your site and will instantly separate yourself from the rest of the ‘me too’ websites that are in your industry. They all seem to say the same thing and look exactly the same way! Why is this?
At the Media Clinic, we suggest that you be very different and have the absolute best content that you can. You should really have a calendar of activity in which you will post new and fresh information to your site. Plan ahead and win. That’s what we say.
1. Make Sure Your Site’s SEO’d from the Start
Yes, make sure your site is set up with the proper Search Engine Optimisation (SEO), with the right keyword phrases in the right places. Think about what people will be searching for when they are looking for services and products like yours and make sure that these keywords are properly set up on your site. Edit the content on your site to make it more search engine friendly and remove any unnecessary information that does not help your site. Make sure your website is focused and flows smoothly so that your customers know exactly what you do, how you do it and why your service is the best.
Another thing you need to consider is ensuring you have adequate back links back to your site as this is important. If you are unsure, contact us for help. Make it easy for your site to be noticed and you will see the benefits of increased traffic from Google.
2. Use Email To Market Your Business
Email should not be overlooked as a good way to market your website and when used correctly, it can really help to build relationships with your customers and keep them engaged and tuned into your business.
It is a strong way to communicate with your current customers and can also be used to win over new customers. By giving away useful information in exchange for your visitors details, you start to build a list of interested future customers. By having fantastic content on your site, the chances of you engaging your audience are increased. You need to give visitors a reason to visit again so think about what you could offer in the future to entice people to come back for more. You are only limited by your own imagination.
In order to build your email list, you need to provide something of value in order to get people to opt in to receive information from you. This is why it is important to make your site interesting. Include video and downloadable reports that your customers get to keep. That way you will be building up loyalty with your customers and they will begin to trust and like you. Where do you think they are going to go when they need products and services like yours after you have looked after them so well? You guessed right, YOUR BUSINESS so make sure you look after your customers in your email communication with them.
3. Become a Blogger and/or Guest Blogger
If you really know your market and can write a few basic paragraphs containing really good information that educates and informs readers, you should consider having a blog. As well as putting the world to right as far as your industry is concerned, you can feed your audience with regular educational information and believe me, they will lap it up and come back for regular helpings.
Consider also writing articles (guest blogging) for other more established websites. By creating a plan to build awareness for your business in this way, you will be so far ahead of the competition it is untrue. The benefit of writing for other websites is that you get a link back to your site and this can result in a huge surge in increased traffic to your own website, particularly if it is from a popular site with a large amount of traffic itself. This is a great traffic building strategy that you need to start using today. It can’t get much better than that.
4. Use Videos on Your Website
Adding video to your website makes sense as people really like to watch video demonstrations of products and services. By using Youtube as a platform to showcase your business you will be giving your business a big boost. You can have your own Youtube Channel and have all your videos indexed by Google. More people then get to see your video and it is quite easy to optimise video so that it shows up on Google. The more people that see your videos, the more people that contact you, simple as that. Putting a good quality video together for your business is not as difficult as you would think and it is one of those things that dramatically improves your website.
5. Use Facebook Advertising
Facebook is one of the most famous websites in the world. Everybody is connected to it in some way and millions of people use Facebook every day. I bet as soon as you saw the word Facebook you imagined that blue little F logo didn’t you? That’s how ingrained it is in our sub conscious. Facebook is the most popular social media site on the planet and as well as it being a favourite amongst teenagers, students and those in their twenties and thirties, the actual largest growing group of people signing up to use it now is people over 40.
This represents a huge opportunity to get your advertising out to a hungry crowd (hungry as in people really searching for your products and services, not hungry as in they need something to eat!) as Facebook ads allow you to focus on specific criteria in order to drill down to your precise target market. You can target particular geographical areas and reach people for a relatively small budget when compared to other forms of advertising. It is a great way to get new traffic to your website and definitely worthy of consideration.
If you need help with implementing any of the above ideas, contact the Media Clinic today, we will be happy to help.