1. Use Regular Press Releases
With a good story that is newsworthy and that appeals to the local media, you can benefit from free publicity by using Press Releases. A press release is a basically a written piece which is directed at the publishers of news media for the sole purpose of announcing something that is relevant to their readership or audience.
Perhaps you are launching a new product that will help people solve a particularly troublesome issue, have reached a mile-stone in your business, have developed a new way of doing something old, or anything else that you can put a ‘newsy’ slant on, it will be picked up by the media. Just read your local paper and take a look at the type of things that they are publishing about businesses and feed them more of the same. It won’t take you long to get your name out there and you simply could not pay for this level of advertising if you wanted to reach that much exposure. If you need help writing a press release, contact us and we will help you with this.
You can post, fax or email your press release to the Editors of newspapers and magazines (both online and offline) in your area who will pick up your story and run with it if it fits their need for a newsworthy story. The benefits of this strategy are humongous and could push your business to levels that you couldn’t even dream of.
2. Advertise on your car or other vehicle
This is another great way to let people know about your business whenever you are out and about travelling. By getting your vehicle branded you will be visible straight away and will become more known to the public. When you decide on branding for your vehicle, make sure you have your phone number and website well displayed so that people can quickly take note of it. Make it bright and appealing, that way it will stand out. This should result in more people calling your website and looking at your website to see what it is that you have to offer. This leads to more sales and that’s what is important at the end of the day.
3. Join a Local Business Networking Organisation
One of the best ways to get your business out there is by networking with other business people. You never know who you might bump into at the local networking event in your area. If you have not joined a business networking organisation, consider doing so today. A lot of the best business deals are made during informal networking events like these with people who are looking for products and services that you have. Do a search for the organisations that you could join in your area, join some and spread the word about your business.
4. Give Presentations about your Business
This strategy leads nicely on from the previous idea. Giving presentations at networking events is a great way to get your business known. By educating your audience about your business you will be building a community of people who will see you as an authority when they come to choose products and/or services that you have. Look for opportunities where you can present innovative ideas about your business to interested people and let them know what your business is all about. Do not be pushy sales wise when giving presentations though as this will defeat the objective. Educate your prospective customers instead and they will be more inclined to ask you how they can get what you have to offer or recommend your service to someone who is looking for it having been educated by YOU.
5. Make sure your website is linked
You surely have a website by now that promotes your business don’t you? If not, then contact us today to sort that out for you. If you do have a website make sure it is connected to your Facebook, Twitter, LinkedIn and any other social media sites that are relevant.
By linking your website and your social media sites you get to show your potential customers more about your business. The power of social media sites for networking and getting your brand out there cannot be underestimated. There are so many techniques for using Facebook and Twitter, make sure you are using the best practices to get your brand out to your target audience. Be consistent and it will pay off big time. If you need any help, feel free to contact us.