Top 3 Tips For Developing Your Content Marketing Strategy
So what exactly is Content Marketing? One definition that explains it well was written by the Content Marketing Institute which states that:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
You need to understand this and change your marketing to benefit from this approach to marketing. Here are 3 things to consider when developing your content marketing strategy.
- Allocate Resources – Even though you may not have much disposable money in your business, you should still find some money and time to invest into developing a content marketing strategy. When it comes to creating your content, you can either create this yourself or have someone else do it for you. There are many agencies that exist where you can get good quality content created for your business blog and social media accounts. Once you have the content though, you need to invest in time to make sure it is posted consistently on your blog and on your social media pages.
- Research your market constantly – Content marketing and marketing in general is constantly changing so knowing what your market wants is crucial. Keep up to date with what is happening with the biggest businesses in your industry and see what type of content they are posting. This will help you to develop your own content marketing strategy. The more you study and learn about what the best businesses are doing, the more you will be able to apply these principles and practices to your business.
- Produce the absolute best content – To grow your business using content marketing strategies, you need to provide a constant stream of highly interesting and engaging content. This is probably the most important thing about content marketing. According to the Havas Group’s “Meaningful Brands 2017” analysis, “84% of people expect brands to provide content that: entertains, tells stories, provides solutions, creates experiences and events.”
There are many great examples of quality content from companies that you can look at for inspiration. National Geographic always produce great content, usually using a combination of beautiful images and the best stories. Apple do a great job of marketing their content and manage to make people camp outside their premises on the eve of a release for their latest iPhone. They do all this with content beforehand which drives people to their brand.
Great content leads to increased sales and higher quality customers who are more loyal to you because you serve them well. You owe it to your business to only produce the best content. Start putting your strategy together today and watch your business flourish to new heights.